Anyone who runs an ecommerce knows that being up to date on the latest trends is essential.
With 2022 upon us, it's time to take a look at the campaigns that have been successful among consumers in 2020: which worked, which didn't and why, and what we can expect from the platforms we use to promote our brand.
For example, what will the new Instagram trends be? If you want to continue using the platform - which currently has a billion active users - to create brand awareness around your company, you need to know the most important Instagram (and, in general, social media ) statistics and keep an eye on the trends of the moment.
I wrote this article to help you follow the most important Instagram trends for 2022. Let's get started!
Update October 2021: On October 5, 2021, Instagram announced that it would merge IGTV and feed videos into one format, Instagram Video. You can find more information in point 10 of this article.
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1. Instagram Stories
trend instagram 2022: instagram stories
The most important Instagram trend is about Instagram Stories .
This new feature, introduced just four years ago, in a very short time has been adopted by the majority of users and has become one of the most significant Instagram trends.
Today it is not only one of the most popular tools on social media, but it is also considered one of the best products of Facebook, the owner of Instagram.
Instagram Stories have become the mainstay Philippines Photo Editorof influencer marketing : nearly eight out of ten brands (78%) say that Stories have had a huge impact on the content that influencers post in relation to their brand (Tribe Dynamics, 2020).
And in fact, 88% of influencers confirm that they regularly publish Stories on Instagram, proving that it is an extremely popular feature.
Additionally, 63% of Instagram influencers used Stories “much more frequently” in 2020. All of this data points to a further increase in the popularity of Instagram Stories in 2022.
2. Instagram Reels
2021 instagram trend: instagram reels vs tiktok
Instagram Reels is a new Instagram service, launched in August 2020 in the wake of TikTok , and is available in 50 countries (Influencer Marketing Hub, 2020).
Since it was introduced, it has been tagged as the " new rival of TikTok " and the " clone of TikTok ". The functions are in fact almost identical: both Reels and TikTok allow users to create and edit short video clips of up to 15 seconds.
Considering TikTok's impressive growth, it's no wonder Reels will be just as popular. The launch of Reels also corresponds to a period of stagnation and uncertainty for TikTok, which for the first time since its arrival on the market has a decline in new subscribers.
Not only that: about a month before the introduction of Reels, India banned TikTok . Probably, many users of the Chinese platform have looked for an alternative and ended up on Instagram. According to some statistics, in fact, the average time spent on Instagram by users in India has increased by 3.5% since Reels arrived.
As if that weren't enough, the US has long been at war with China: Trump has been threatening to ban TikTok from the US for months.
That's why Instagram Reels is one of the Instagram trends to watch for 2022.