In terms of specific marketing content, coupons can be designed as multiple coupons for new users to cultivate users' consumption habits. Offline promotion can also give away daily Country Email Listnecessities such as eggs and milk, so that users can perceive that they can buy here. to what!
Therefore, it can be said that user characteristics determine the way of marketing, and user characteristics affect the direction of marketing and the presentation of specific content.
2. Where are the interests of users
The so-called points of interest are things that users are interested in. Products can be designed according to the interests of users.
According to the user characteristics analyzed in the previous step "Who is the user", do further analysis. Find out what points are most likely to interest customers under this user profile? What kind of content and copy can touch their interests and ultimately move them? We need to set specific marketing content based on this point of interest..
To understand the user's interest points, we need to be close to the user according to the user's characteristics. The closer to the content of the scene where the user's needs occur, the more able to arouse the user's interest; the closer to the user's psychology and human nature, the more able to arouse the user's interest interest.
Continuing to take the above-mentioned fresh products as an example, the main user's biggest feature is price sensitivity, which is obviously affected by price fluctuations. Their point of interest is to find various ways and information to save money. In this scenario, what can we do to keep them interested? This is to be close to their interests and tell them: Come here to buy food cheap, and there are discounts, you can save a lot of money!