Wondering when to post on Instagram and other social media? The answer is quite simple: when your followers are connected!
Obviously, however, there are time slots that are more suitable for your brand and useful for determining when to post on Instagram, and that's what we will talk about in this article.
Each social platform has different time slots based on the audience. For example, when posting on Instagram is different than when it is best to post on Facebook !
Also, when you take the different time zones into consideration, things start to get slightly more complicated.
That is why in this article we will explain what are the best times to post on Facebook, when to post on your Instagram business profile and on other social media, and we will recommend social management tools.
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Posting on Instagram: Which Time Zone Should You Consider?
When to post on Instagram? Think about the time zone! The more popular your brand, the more time zones you need to consider when determining when to post on Instagram.
Some brands and influencers publish the Photo Editing Services same post at different times based on their followers' time zones.
In fact, it would be better to avoid publishing the same post several times a day. Instead, try to always publish your content at different times to reach as many time zones as possible.
Which countries do your customers come from? If your target is US and Canadian residents then you will consider the Eastern Standard Time (EST) time zone, because it is the one with the most people (includes New York and Toronto).
If, on the other hand, your target is in London, or the United Kingdom, then you will publish your posts according to the GMT (Greenwich Mean time).
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There are several social media analytics tools you can use to understand where your followers are coming from, plus a lot of other information you can glean from Instagram Insights, for example. We talked about it in this article on Reels , another very useful element to increase followers .
With this data, you can decide when to post on Instagram and other social media based on your followers and audience.
When to post on Instagram?
When to post on Instagram? Taking into account the above, the best time to post on Instagram is around lunchtime (11am to 1pm) and in the evening, when most people finish work (between 7pm and 9pm) . Most Instagrammers connect to the mobile app, so they are not normally online during working hours.