JO: Ahh, the famous question! Here's the thing: UX is directly associated with both your revenue and your bottom line. Since UX is directly tied to your financial return on investment and the overall successes of your organization, it's important to put this at the forefront of every decision-making conversation. In fact, statistics show that design-driven companies outperform the S&P by 228% over ten years. A UX audit, or usability audit, is a way for product managers/product managers to identify areas that can improve the performance of their overall product.
The UX audit identifies where friction may Real Estate Photo Editing be occurring and why. For a guide on how to conduct your own UX audit, download our free e-book we have at the bottom of our website homepage. Think of it as a regular maintenance check for your car or your annual physical - it's a way to keep your product under control. If you're more interested in how UX audits increase sales, I wrote a blog post about it which you can check out here.