Because the New Year is traditionally the season for personal and professional resolutions, now is a great time to consider optimizing your email marketing program. As we enter the new year, many of you have probably already been subjected to the annual question: "What are your resolutions?" Your answer will most likely be about personal improvement and growth; maybe you'll challenge yourself to read 50 books before 2017 or increase your weekly gym visits (or even join one)? In addition to your personal resolutions, perhaps 2016 is also the year to consider making resolutions about improving your email program. With that sentiment in mind, here are some essential email marketing resolutions worth adding to your list.
Reach more customers Your first resolution for this year should be to reach more customers. In 2015, global deliverability dropped sharply, falling to 79%. The United States did even worse at 76 percent. With nearly one in four legitimate messages not reaching the inbox, marketers not only missed the potential ROI of these hijacked messages, they also missed Image Masking Service an opportunity to build and maintain relationships. with these subscribers. Marketers who got stuck in the inbox in 2015 will continue to see their messages in the spam folder or lose them altogether unless they understand why those messages were filtered and take the necessary steps to get back in the inbox.
First, marketers need to understand how their incoming mail is rated by mailbox providers. The primary goal of a mailbox provider is to create an exceptional user experience for its customers, the mailbox holders. To make sure, they have to filter the good from the bad. email-content-spam-flickr-screenshot-mods-allowed With over 70 percent of emails sent being spam, mailbox providers have an uphill battle identifying legitimate emails, but they have help in the form of sender reputation. . Your reputation works much like your credit score. If you regularly pay your bills on time, you have a high credit score, which tells lenders that you are responsible. Likewise,