The music social software "Yinyu" has just stirred up the social field that has been silent for a long time as a dark horse a while ago, and it was even predicted that it would become the next Douyin. This article will review the HOOK model. Why does the "toxic" sound experience make you addicted? Last month, my roommate, a post-90s who was already bald, started to hide in the house frequently after get off work "whispering and howling" - from Eason Chen to Xue Zhiqian, from "Paper Short Love" to "Su Yan", from "One Piece" The pot of sake is covered in dust and dust" to "the cherry blossoms in the hands of the lover hear the heart beating in the chest", it is simply a rhythm to catch all the hot songs in the music world. In view of the fact that the roommate is not
playing the glory of the king or using Douyin in his spare time, Douyin also has a small 100,000 fans, what product can have such a big magic power to let him abandon his teammates and fans, as an old aunt who is always curious about new things, Of course, you can't fall behind, and immediately follow the trend and download the app. Unexpectedly, I fell into the pit phone number list and started a journey of howling all day long. Even on New Year's Day, I sang "I didn't lie, why should I lie" to usher in the first ray of sunshine in 2019. That's right, this magical app is the music social software "Yinyu" known as the K-song version of "Wolfman Killing". Not long ago, it stirred up the social field that had been silent for a long time as a dark horse, and it was even predicted that it would become the next Douyin
. I don’t know if it can become Douyin, but this app whose default user age is selected from 2000 makes us a post-85 and a post-90 playing very high. Although we have been complaining about “sand sculptures” and “toxic”, we just can’t stop . So I plan to use the "Hook model" proposed by Nir Eyal to analyze, what methods did the team use in product design, and what is the addiction mechanism in it, so that the simple karaoke game has such a Great magic, users can't help but open the app while saying no. Probably after the analysis, I can quit completely and find the next interesting product. basic introduction 1. Hook model concept The "addiction model" is a product design