It’s a little harder to distribute on earned channels because your content needs to be approved by a gatekeeper. Here are a few examples where we (Ahrefs) pushed content to earned channels.
When our chief marketing officer, Tim Soulo, distributed his keyword research guide, he created a short, simplified version of the post for /r/bigSEO.
Tim's keyword research guide shared on bigSEO subreddit
If this didn’t include valuable information for the subreddit, the moderators would have never approved it—hence why Reddit is an earned channel.
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The same is true for channels like third-party Facebook groups.
Before joining Ahrefs, our head of content, Joshua Hardwick, created a video that he wanted to distribute to the SEO community. So he showed his video to the owners of third-party SEO Facebook groups and asked for permission to post in their groups.
As the content was valuable, many owners happily let him post the video.
Josh's video on finding guest post opportunities shared in a Facebook group
Joshua’s video shared in a Facebook group with 4.7K members.
Other earned channels you can push to include the following:
Forums (e.g., Quora)
Other blogs (via guest posts)
Guest blogging is where you write a post for another blog in your industry. It’s a great way to further distribute content and ideas, especially if you can get published on a site with a large audience.