One form or another, but some local industries and businesses have borne a greater burden in terms of customer communications. Besides the airline and travel industry, many local businesses have sent out their own covid-19 email updates as residents wonder whether or not their favorite cafe has reopened or whether or not they should make a reservation before going to the gym. Some companies have dedicated teams and vendors who prepare year-round for crisis communications in situations like this. But many small businesses and brands don't. Our recent email benchmark and engagement study found that, on average, people subscribe to and receive emails from around 50 brands and companies .
As businesses begin to reopen, adjust their hours and define new protocols, many businesses are emailing about the steps they are taking company mailing list to reduce the risk of covid-19 and keep customers safe while returning to normal. This article provides some best practice advice if you want to send your own covid-19 email update and are looking for guidance. First, do you need to email covid-19? Just because you see all those covid-19 emails popping up in your inbox doesn't mean you should send your own. Under no circumstances should you send emails
About covid-19 just to "Capitalize" on the frenzy. Only send these emails if you have a legitimate business need to do so. Some use cases that would require additional crisis communication include: company event updates or cancellations store hours updates, closings or reopenings information on how to access a company's services remotely updates to businesses with high foot traffic where individuals may come into close contact with each othernote: this isn't an exhaustive list of when you should email covid-19, but we hope it helps you decide on the next steps for your business. If you would like to speak to an email expert, contact us here. Sender and subject line: be clear about what's inside now is not