The impact of COVID-19 is a concern for all of us, our health, and our business. Here are five steps you can take to make your business prosper when the times get tough.
The dreaded COVID-19 is causing panic, and as a Cork Used Bicycles Shop digital marketer, we ensure that our business is laser-focused on profitability and that all costs result in a large return on investment. You may be facing a slimmer era .
5 steps you can take:
Work smart and maintain your existing customer base
Will be even more prominent in front of the target market
Focus on promoting conversions
Measurement, measurement, measurement
Test, learning, test
5 Top Digital Marketing Techniques to Power Your Way Through COVID-19
Companies are looking more carefully at their budgets, allowing them to squeeze all the profits out of their investments and looking for the most cost-effective way to deliver their products and services.
Marketing budgets may seem like a soft target to companies looking to cut their budgets. However, reducing marketing activity is a short-term fix and will undoubtedly have long-term consequences. Maintaining market visibility is essential for long-term profitability and ongoing investment.
And our customers are also looking at Penny, but they are still spending money. They may be spending less, but we need to understand what they are spending their money on. And they don't want to risk wasting penny. They want to buy the right product from a trusted company.
1. Work smart and maintain your existing customer base
Being invisible means out of the mind. You need to stay in touch with your customers, or you risk losing them. Also, it's always cheaper to retain existing customers than to acquire new ones.
Marketing automation is the cheapest, easiest, and most effective way to stay in touch with your customers. I'm not talking about sending automated email marketing spam, nor are I talking about broadcasting cold call messages to attract new customers. You need to send a personalized, contextual, targeted message to existing customers who want to hear your news. You need to stay in touch with your customers at every touchpoint on your digital journey through exploring the web through social channels. And by doing this systematically and automatically, you can ensure that your work is done, freeing up more expensive human talents, and offering creative campaigns that add even more ROI.
Content creation is an integral part of a tactical marketing campaign to stay in touch with existing customers. Share your current innovations to differentiate yourself from your competitors and promote your news stories in terms of winning awards and clients. If you need inspiration for your B2B content marketing campaign, click here.
Being more sociable means talking to existing customers. LinkedIn, Twitter, Facebook: These are places where customers review their products, discuss purchasing decisions, and exchange ideas about their business. Create a low-cost plan to reach your customers at every point in your social media funnel. Use these tools to listen to your customers, listen to them, and learn more about the market. And keep in mind that it's not an advertisement – your contribution to the conversation needs to be worthwhile and appropriate.
2. Make it even more prominent in front of potential clients
You need to increase your brand awareness and increase your awareness. In other words, you need to direct your visitors to your website to increase your sales. And one of the best times to find potential clients is when they're looking for what you're selling. You need to find it at every stage of your purchasing life cycle, from exploring new suppliers to evaluating specific products.
Mere exposure is a marketing phenomenon that consumers prefer just because they are familiar with their products and services. Now is the time to explore low-cost techniques that make your brand steadily visible in front of potential clients. It may seem counter-intuitive, but having an advertising budget to make your brand stand out can provide long-term benefits. Focus on creating high-quality content to be shared and reduce your budget for producing low-value, low-impact content.
Update the contents of evergreens. Your business has an archive of interesting, permanently relevant content that isn't old and is valuable to your customers ... and a search engine. Revisit, update, and clean up your content to improve your search engine rankings.
What others say about you is more important than what you say about yourself . Another low-cost way to make it visible in front of a larger pool of potential clients is to harness the power of other respected professionals.