Two-way communication refers to the process of exchanging information, messages, and other forms of communication between multiple sources.
In a two-way communication process, the recipient Jewelry Retouching Service and the sender constantly switch roles , allowing a conversation to take place.
In that sense, two-way communication in a Digital Marketing context means that there is a clear dialogue between a brand and its followers, customers or potential customers .
When you establish two-way communication on multiple channels in your Digital Marketing strategies, you will be able to obtain many benefits that would otherwise be simply impossible to take advantage of.